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Back To Basics: The Steps You NEED to Take Before Your First Post (+ A FREE DOWNLOAD!)

Creating and posting content on YouTube, Instagram, and TikTok requires careful preparation to ensure the best possible reception and engagement. Here are the key things a creator should do before posting their first video on these platforms:

General Preparations for All Platforms:

1. Define Your Niche and Audience:

- Identify your content niche and target audience.

- Research your audience's preferences, interests, and behaviors.

2. Content Planning and Strategy:

- Plan your content strategy, including themes, topics, and posting frequency.

- Create a content calendar to stay organized and consistent. Download our free content planner! Subscribe here and receive it for FREE.

3. Profile Optimization:

- Optimize your profile with a clear and compelling bio, profile picture, and contact information.

- Ensure your profile reflects your brand and niche.

4. Quality Content Creation:

- Invest in good equipment (camera, microphone, lighting) to ensure high-quality video and audio.

- Edit your videos to enhance visual appeal, coherence, and engagement.

5. Research and Use Keywords/Hashtags:

- Identify relevant keywords and hashtags to increase discoverability.

- Use tools like Google Trends, YouTube Keyword Tool, or Instagram/TikTok search functions to find popular terms.

6. Engage with the Community:

- Engage with other creators and your potential audience through comments, likes, and shares.

- Join relevant groups and communities to build a network.


Get Organized:

SLR Photography & Design has created easy, fillable content calendars, as well as goals and planning + scripting sheets! Subscribe to our mailing list to get these downloads for FREE.


Specific Preparations for Each Platform:


1. Create an Attractive Channel Banner and Logo:

- Design a professional-looking banner and logo that represents your brand.

2. Write a Compelling Channel Description:

- Explain what your channel is about, what viewers can expect, and why they should subscribe.

3. Create a Channel Trailer:

- Make a short, engaging video introducing your channel to new visitors.

4. Optimize Video Titles, Descriptions, and Tags:

- Use relevant keywords in your titles, descriptions, and tags to improve searchability.

- Include a call-to-action (CTA) encouraging viewers to like, comment, and subscribe.

5. Design Eye-Catching Thumbnails:

- Create custom thumbnails that are visually appealing and clearly convey the video’s content.

Instagram Reels:

1. Use Vertical Video Format:

- Record and edit videos in a vertical format (9:16) for optimal viewing on mobile devices.

2. Create Engaging Captions:

- Write concise, engaging captions that complement your video and include relevant hashtags.

3. Add Music + Effects:

- Use Instagram’s music library and effects to enhance your reels and make them more engaging.

4. Leverage Instagram Stories and Posts:

- Promote your reels through Instagram Stories and regular posts to reach a broader audience.


1. Understand TikTok Trends:

- Research and participate in current trends and challenges to increase visibility and engagement.

2. Use TikTok’s Editing Tools:

- Take advantage of TikTok’s in-app editing features, filters, and effects to enhance your videos.

3. Add Captions and Text Overlays:

- Use text overlays and captions to make your videos more accessible and engaging.

4. Engage with TikTok Community:

- Interact with other TikTok users by participating in duets, and collaborations, and by commenting on other videos.

By following these steps, you can create a strong foundation for your content and increase your chances of success on YouTube, Instagram, and TikTok.

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